Australian Good Meat Paddock to Plate story roadshow

Australian Lamb Paddock to Plate story hitting the road in 2019

Australian Good Meat is very excited to announce the launch of the Australian Lamb Paddock to Plate story set to hit the road with the Think Digital Crew on a three month journey kicking off in February 2019.

Like the beef Paddock to Plate story, it shows how Australia produces the world’s most sought-after Lamb, from the farm right through to the consumer. This journey is brought to life using an even more advanced and engaging 360 degree, three dimensional virtual reality technology.

The experience takes participants into the world of Australian sheep farming, transportation, processing, and end markets, such as butchers and retailers.

The Australian Good Meat Coach will be visiting schools and community events in and around Canberra, Sydney, Newcastle and surrounding areas between 17 February and 17 May 2019.

Expressions of interest are now open.



Curriculum and Syllabuses

Lower (Grades 3/4)

Design and Technologies

Investigate food and fibre production and food technologies used in modern and traditional societies (ACTDEK012)

Recognise the role of people in design and technologies occupations and explore factors, including sustainability that impact on the design of products, services and environments to meet community needs (ACTDEK010)

Primary (Grades 5/6)

Design and Technologies

Investigate how and why food and fibre are produced in managed environments and prepared to enable people to grow and be healthy (ACTDEK021) 


Living things have structural features and adaptations that help them to survive in their environment (ACSSU043)

Middle School (Grades 7/8)

Design and Technology/ Tech Mandatory

Analyse how food and fibre are produced when designing managed environments and how these can become more sustainable (ACTDEK032)


Solutions to contemporary issues that are found using science and technology may impact on other areas of society and involve ethical considerations (ACSHE120)


The classification of environmental resources and the forms that water takes as a resource (ACHGK037)

Facebook: @AUSGoodMeat
Instagram: @ausgoodmeat

Meet your hosts

Meat & Livestock Australia (MLA) delivers research, development and marketing services to Australia's cattle, sheep and goat producers.

MLA is funded from transaction levies paid on livestock sales by producers, with the Australian government contributing matching funding for MLA’s investments in research and development. Other funding comes from specific Australian Government grants and voluntary contributions from industry partners.

MLA collaborates with these stakeholders to invest in research, development and marketing initaitves that contribute to producer profitability, sustainability and global competitiveness.

Learn more at

Think Digital are advocates for regional, rural and remote Australia.

They specialise in developing Immersive Technologies for Agriculture and have created #FarmVR and #FarmAR -Virtual Reality and Augmented Reality farming experiences to help educate people where their food comes from and to upskill and inspire them to consider agriculture as a career pathway.

As Digital Educators, their energy, enthusiasm and industry knowledge has been shared in well over 2000 workshops both internationally and across Australia. They have also architected over 1000 websites for an array of customers.

“Rocky” their Think Digital Coach is a hi-tech 14-metre classroom on wheels, that travels throughout Australia providing digital education, experiences, and education and will be deployed on the MLA Good Meat Paddock to Plate Tour. Our mission is to build the digital skills and confidence of those we meet and our vision is to help bridge the digital divide between the city and country, and ultimately our purpose is to help feed the world!

Learn more at | |

Frequently asked questions

Q: What is the Australian Good Meat Roadshow?
A:  Australian Good Meat in collaboration with the Think Digital Coach are on tour sharing the story of Australian Lamb bought to life via immersive 360 virtual reality. The Australian Good Meat Coach will be visiting schools and communities on a three month journey (February – May 2019) where participants will be given the unique opportunity to experience everything that takes place during the supply chain process, including sheep farming, transportation, sale yards, processing and end markets such as retailers, butchers.

Q: How do I apply for the Australian Good Meat Paddock to Plate Story to come to my event?
A: Visit and register your interest. If the coach is scheduled to come via your town we will be in touch to coordinate a visit. 

Q: How many people can you cater for each session?
A: Sessions run for approximately 15 minutes per group with 20 participants per session.

Q: How long can you stay at each event?
A: The duration of each activation is dependent on the number of participants, however activations will run for a minimum of 2 hours.

Q: Will you extend your tour off the mapped route?
A: The roadshow will be following the route mapped out however can be flexible in our tour route (with limitations). If your event is off track please still register your interest via the application form and your event will be considered.

Q: When does the tour finish?
A: The Paddock to Plate tour finishes on the 17 May 2019. Keep an eye out on for more information on how you can access the Paddock to Plate story.