Q: What does the Australian Good Meat Paddock to Plate Story show?
A: The immersive 360-degree video tells the story of Australian beef production and underpins why Australia produces the greenest and cleanest beef in the world. Viewers will see Australian cattle farming, transportation, feedlots, processing and end markets, such as restaurants.
Q: How long is the video content?
A: The video goes for 6.5 minutes, however we allow 10 minutes per session
Q: How do I apply for the Australian Good Meat Paddock to Plate Story to come to my event?
A: Review the roadshow map and if the route passes through or near your town register your interest on the online application form
Q: How many people can you cater for each session
A: Sessions run for approximately 10 minutes per group with 20 participants per session
Q: How long can you stay at each event?
A: the duration of each activation is dependent on the number of participants, however activations will run for a minimum of 2 hours
Q: Will you extend your tour off the mapped route?
A: The roadshow will be following the route mapped out however can be flexible in our tour route (with limitations). If your event is off track please still register your interest via the application form and your event will be considered.
Q: Who is the target audience?
A: The Paddock to Plate Story has been developed as a community engagement tool to share with all Australians the story of food provenance and showcase the production systems we have in place to ensure the best quality beef in the world.
- Primary: Australians living in urban areas and school students (years 2-12)
- Industry stakeholders and beef producers
Q: Who is the 360 degree content not suitable for?
A: We recommend that any person suffering epilepsy or severe motion sickness do not take part in the 360 degree virtual reality
Q: How did you come up with the content?
A: To demonstrate the whole paddock to plate story, the content was scripted in consultation with those in the paddock to plate story, as well as subject matter experts, both internal and external to MLA.
Q: How much does it cost?
A: There is no charge to the school or community group for the bus to visit, and participation is free.