The Australian Beef Paddock to Plate Story is a 360-degree virtual reality video that shows how Australia produces some of the best beef in the world – from paddock to plate.
Since its launch at the Brisbane EKKA in August 2017, more than 32,500 people have put on the VR headsets and experienced the journey for themselves.
The VR video is shown on the Good Meat coach, which has been on tour in 2018 visiting schools and community groups’ right across Australia.
This journey started in Queensland on the ‘road to Rocky’ where the coach had pride of place, and proved to be one of the leading attractions, at Beef Australia 2018.
Since then the coach has been on an incredible 6000 KM journey sharing the story of Australian Beef with over 40 schools and 30 community groups across South Australia, Victoria, Tasmania, parts of New South Wales and Canberra – finishing up at Red Meat 2018 in Canberra at the end of November.
As the coach takes a well-deserved break over Christmas and New Year, the Good Meat team wishes to thank all those who came to try the paddock to plate experience and all those who applied.