Good Meat is more than just good for you. We’re passionate about the environment, proud of our producers and committed to the humane treatment of animals.
Good Meat is an online platform created by Meat & Livestock Australia (MLA) on behalf of the red meat and livestock industry. It provides important information about cattle, sheep and goat production in Australia, focusing primarily on animal welfare, protecting the environment and health and nutrition.
Through a transparent approach, Good Meat aims to inform you about the great work of Australian farmers and the high quality product they produce.
Good Meat also provides a platform for farmers to share their story and demonstrate their commitment to best practice and continual improvement.
Ultimately, Good Meat is about showing how Australian red meat is produced sustainably, in high welfare systems and is an important part of a healthy balanced diet.
Meat & Livestock Australia invests in research, development and marketing activities to foster the long-term prosperity of the Australian red meat and livestock industry. MLA is a non-profit organisation primarily funded through livestock transaction levies and matched Government research funding.
Through its subsidiary companies, MLA also accelerates innovation across the red meat supply chain and delivers the industry’s integrity and on-farm quality assurance programs.
MLA’s core values are customer centricity, accountability through transparency and delivering outcomes that make a difference.