We’re environmentally conscious, proud of our producers and lead the world in animal welfare practices which is why Good Meat is more than just good for you.

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Producer stories

For Barb Madden, the wellbeing of the cattle in their care at Smithfield Cattle Company is as important as the wellbeing of her family.

Ensuring the cattle are healthy and free from distress, have a clean, calm and sheltered environment with plenty of good feed; and the company of their mates is of paramount importance to Barb and all of the staff at Smithfield.

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How can livestock be a part of the climate solution?

We all know that cows (and other ruminants like sheep) emit methane, but this methane is part of a natural, or biogenic, carbon cycle where the methane breaks down into carbon dioxide (CO2) and water. Grass then absorbs the COthrough photosynthesis, cows eat the grass and the cycle continues. 

This simple animation shows how through the natural carbon cycle, livestock can be a part of the climate solution.

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We care about

Animal health and welfare

From paddocks to processing, the Australian red meat industry cares about its livestock.

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Environmental sustainability

From paddocks to feedlots to processing plants, the Australian red meat industry cares for its environment.

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Health and nutrition

Lean red meat plays an important role in a healthy, balanced diet and is recommended in the Australian Dietary Guidelines.

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Red Meat, Green Facts

Want to get the facts on Australian red meat and how it is produced? The Red Meat, Green Facts website provides information about red meat nutrition, how cattle, sheep and goats are raised in Australia, and how farmers are working to protect the environment.

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Supply chain

On farm

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Feedlot

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Transport

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Processing

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Livestock exports

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