The Australian Good Meat Paddock to Plate Story in virtual reality is back on the road in 2019 sharing the story of Australian Lamb.
Animal health and welfare
From paddocks to processing, the Australian red meat industry cares about its livestock.
It’s produced intentionally…in a way that cares about Australia’s livestock, environment and consumers. Here, you’ll find out how this happens, as well as the answers to some commonly asked questions about the red meat industry.