It’s produced intentionally…in a way that cares about Australia’s livestock, environment and consumers. Here, you’ll find out how this happens, as well as the answers to some commonly asked questions about the red meat industry.
Australian Good Meat, in collaboration with Think Digital, is on tour to share the story of how Australian beef is produced.
The ‘Australian Good Meat Paddock to Plate Story’ is bought to life through immersive 360-degree virtual reality video technology. Register your interest for the Australian Good Meat coach to visit your school or community event.
Animal health and welfare / On farm / Feedlot / Transport / Processing
Environmental sustainability / On farm / Feedlot
Animal health and welfare / Environmental sustainability / Processing
Health and nutrition
Environmental sustainability / On farm
Environmental sustainability / On farm / Feedlot / Processing