We’re environmentally conscious, proud of our producers and lead the world in animal welfare practices which is why Good Meat is more than just good for you.

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Producer stories

Restoring the ecological health of the cattle properties they manage for Wilmot Cattle Company in Northern NSW, is a passionate focus for Stuart Austin, Trisha Cowley and their young family.

Using regenerative agriculture principles, Wilmot Cattle Company’s grass-fed Angus cattle are rotationally grazed to ensure a positive impact on the land.

Through carbon sequestration they are locking away significantly more carbon in their soils than they emit, while simultaneously improving their soil quality.

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We care about

Animal health and welfare

From paddocks to processing, the Australian red meat industry cares about its livestock.

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Environmental sustainability

From paddocks to feedlots to processing plants, the Australian red meat industry cares for its environment.

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Health and nutrition

Lean red meat plays an important role in a healthy, balanced diet and is recommended in the Australian Dietary Guidelines.

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Red Meat, Green Facts

Want to get the facts on Australian red meat and how it is produced? The Red Meat, Green Facts website provides information about red meat nutrition, how cattle, sheep and goats are raised in Australia, and how farmers are working to protect the environment.

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Supply chain

On farm

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Feedlot

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Transport

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Processing

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Livestock exports

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