It’s produced intentionally…in a way that cares about Australia’s livestock, environment and consumers. Here, you’ll find out how this happens, as well as the answers to some commonly asked questions about the red meat industry.

What would you like to know?

Meet a producer

Australian red meat farmers care about their livestock and the environment in which they operate.

Their livelihoods rely on healthy ecosystems, thriving environments and good animal health and welfare.

Meet some red meat producers from across Australia who share insights into their unique approach to farming, with an unwavering commitment to best practice agriculture and continual improvement in all they do.

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We care about

Animal health and welfare

From paddocks to processing, the Australian red meat industry cares about its livestock.

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Environmental sustainability

From paddocks to feedlots to processing plants, the Australian red meat industry cares for its environment.

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Health and nutrition

Lean red meat plays an important role in a healthy, balanced diet and is recommended in the Australian Dietary Guidelines.

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Supply chain

On farm

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Feedlot

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Transport

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Processing

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Livestock exports

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