The Australian red meat industry is focused on care for the environment, being sustainable and caring for our livestock, whilst also playing an important role in Australian communities and global nutrition.
We’re striving to improve animal welfare, so that our cattle, sheep and goats are healthy and happy and produce red meat of the very best quality, that is naturally high in protein and essential nutrients.
Red meat is naturally nutritious and a source of essential nutrients important for energy and immunity, along with healthy brain and muscle development and function.
In terms of protein, red meat is naturally an excellent source of high-quality protein.
As at 2023, net GHG emissions from the Australian red meat industry had fallen by 70.2% since 2005.1
Emissions are attributed to the red meat industry based on animal numbers, feed intake, livestock processed and resource use. It is part of the industry’s work in benchmarking its GHG footprint, which has been occurring since 2015.
1 National Inventory Report 2023, Volume 1 (dcceew.gov.au) and 2023 Red meat greenhouse gas emissions update (mla.com.au)
Eating red meat three to four times a week in healthy, balanced meals provides essential nutrients recommended for good health and reduces the environmental impact of overconsumption.
To eat a sustainable diet, Australian research shows that all foods, including red meat, must be sustainably produced, and sustainably consumed.
Research shows that the environmental impact of reducing red meat intake below recommended amounts is small.
Almost half a million people employed. Approximately 462,272 people were employed in Australia’s meat and livestock industry in 2023-24 and it generated a turnover of $77.1 billion.
Domestically, over 90% of Australian households are regularly eating beef and over 70% of households are regularly eating lamb. In addition to this, Australia is the world’s second largest beef exporter, despite producing only 3% of the world’s beef supply.
The Australian red meat industry cares about our animals and wants to ensure they have a life worth living.