Industry initiatives

Focused on making red meat more sustainable

The industry reports annually on key metrics to ensure transparency and track progress t

MLA Updates

Up to 90% reduction in methane emissions

Feed additives such as red seaweed or Bovaer® can significantly reduce methane emissions

Animal welfare

Learn how Australian red meat production upholds stringent animal welfare standards that provide a good life for livestock. Get the facts here.

Red meat and the planet

The water and cropland footprint of Australian beef and lamb impacts are relatively low in the Australian diet.