Animal welfare matters

‘Animal welfare matters to the people buying our product and it matters to us.’

Excellent source of high-quality protein

Red meat is naturally an excellent source of high-quality protein

Red meat doesn't need nutrient additives

Unlike ultra processed plant-based products, red meat is a naturally nutrient-rich food

Eat lean red meat 3 to 4 times a week

Eating lean red meat 3 to 4 times a week in healthy, balanced meals is recommended in a healthy diet

Important source of bioavailable zinc

Red meat is also an important source of bioavailable zinc, important for immune health