Industry initiatives

Focused on making red meat more sustainable

The industry reports annually on key metrics to ensure transparency and track progress t

Human-grade pain relief for improved animal wellbeing

Tim Leeming and his family are passionate about raising happy, healthy and productive sheep that don’t suffer any pain. To this end, the Leeming fami

Sustainable beef is a reality - farmer Christophe Bur, Zeebra Plains

Christophe and Sylvie Bur do two things. They produce food and they look after and improve the environment. Both are of equal importance.

Sustainability is about more than just planting trees - Audrey Bird

Sustainability is very important for the Bird family of Windorah Farms in Wickepin WA.

Red meat and antibiotics

Australian livestock are raised with minimal use of antibiotics, usually only prescribed to treat illness. 

Australian red mea