Five reasons to feel good about eating red meat

Like all food production, red meat has an impact on the environment. But that doesn’t mean you should feel guilty for eating red meat. Actually, it m

Animal wellbeing

Total woody vegetation cover has increased since 1995

As at 2022, there was an extra 8 million hectares of grazing land under forest since 1995

Husbandry

The Australian red meat industry is working to reduce, refine and replace harmful animal husbandary practices to create better animal welfare outcomes.

Animal welfare is backed by the law

Compliance with industry animal welfare standards and guidelines is a legal requirement