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More than just good for you

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Discover how every mouthful of delicious red meat makes a positive impact on more than just your appetite. Because Good Meat is good in so many ways.

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Australian red meat - more than just good for you

Australia’s Good Meat is so much more than just good for you. The Australian red meat industry cares about our animals and wants to ensure they have a life worth living. We also care about the planet and having a positive impact on the environment, with the goal of being carbon neutral by 2030.

The truth about red meat

There are many myths around meat. Let’s see if you can sort the fact from the fiction…

Meet the Coffey Family
Beef producers

Meet the Coffey Family

Breeding happy cattle in Miriam Vale, Qld.

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“If you look after your land and your animals they will look after you.”

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Charlie Blomfield Sheep Producer
Meet Melinee Leather
farmer

Meet Melinee Leather

Beef producer and sustainability advocate, Banana, Qld.

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Frequently asked questions

  • Is red meat healthy?

    Red meat is an excellent source of protein, iron and zinc. These essential nutrients are important throughout your life as a means of staying healthy.

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  • How much red meat should I eat?

    The Australian Dietary Guidelines recommend eating 130g lean, cooked red meat every other day, alternating between meals with smaller and larger portion sizes.

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  • Is red meat farming environmentally sustainable?

    Australian farmers use a range of sustainable farming practices. These include managing emissions and water use, increasing biodiversity, creating energy efficiencies, reducing waste and implementing environmentally sustainable land management practices.

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  • How much water does it take to produce 1kg of beef?

    It now takes 486 litres to produce 1kg of beef in Australia. Thanks to improved practices, that’s 68% less water than it took 30 years ago – and ongoing innovations are designed to reduce that even further.

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  • How are animals treated on farms?

    Australian farmers work hard to give their livestock the best care possible, and follow best-practice guidelines .

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  • How are animals treated when exported live?

    Animal wellbeing is critical during live exports and the industry has made big improvements in this area. To ensure the best possible treatment, 31 animal-welfare indicators are measured onboard livestock export vessels. These cover nutrition, environment, health, behaviour and mental state.

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More than just good for you

The Australian red meat industry cares about our animals and wants to ensure they have a life worth living.

PRODUCER STORIES