How livestock makes the best use of available land in Australia

Much of the continent consists of semi-arid areas and extensive rangelands – non-arable land that doesn’t suit crops. So much of the 50% of Australia’s land mass (over 4.2 million square kilometres) used by the red meat industry is really only suited to livestock.

In addition, most feed that livestock eat is inedible by humans. Around 86% of plant materials fed to livestock globally are lower value by-products that do not meet human consumption standards. Cattle, sheep and goats, however, can convert this grass and other plants with low nutrient value into high-quality protein, fatty acids, vitamins and minerals that humans can enjoy as part of a balanced diet.

"For our land here, the best thing we can be doing is raising beef and lamb."