100% use of effective pain relief

The red meat industry is working to reduce, refine and replace painful animal husbandry practices.

Red meat and the planet

The water and cropland footprint of Australian beef and lamb impacts are relatively low in the Australian diet.

Australian livestock are raised with minimal use of antibiotics, usually only prescribed to treat illness. 

Australian red mea

Sustainable meat is a reality - farmer Christophe Bur, Zeebra Plains

Christophe and Sylvie Bur do two things. They produce food and they look after and improve the environment. Both are of equal importance.

Five ways to eat sustainably without cutting red meat

If you’re considering adopting a more sustainable diet, you don’t need to cut out red meat. Eating red meat and eating sustainably can